The call comes with a jolt of panic. The voice on the other end is identical to your son’s, frantic and desperate, claiming he has been in an accident and needs an urgent money transfer.
But the voice is a ghost, a sophisticated digital clone created by artificial intelligence. This is the new face of scams in Singapore, where generative AI has armed criminals with powerful tools that can mimic voices and craft flawless messages, forcing a rethink of who and what we can trust.
The New Anatomy of Deception
While scams involving impersonation are not new, AI has dramatically enhanced their realism and reach. According to the Cyber Security Agency of Singapore (CSA), the tools to create synthetic media, often called deepfakes, are becoming more accessible and powerful, posing a new threat to the public.
These AI-powered scams primarily manifest in two alarming ways.
The most common is the use of AI voice cloning. Scammers need only a few seconds of a person’s voice, often scraped from social media posts, to generate a realistic audio deepfake.
This synthetic voice is then used in fake emergency or kidnapping scenarios, designed to create panic and short-circuit a victim’s critical thinking.
A more elaborate method involves deepfake videos, where a person’s likeness is convincingly mapped onto another video.
While harder to produce, these have been used in corporate scams where a “CEO” appears on a video call to authorise large, fraudulent fund transfers, tricking employees into bypassing normal security protocols.

The Voice of a Loved One
The most emotionally manipulative of these new scams involves impersonation.
The Singapore Police Force (SPF) has noted a rise in scams where a cloned voice is used to create a false sense of emergency. A typical modus operandi involves a short, frantic call where the fake “loved one” claims to be in trouble and provides instructions for a money transfer before the line conveniently cuts out.
This tactic is designed to provoke an immediate emotional reaction, bypassing a person’s critical thinking. The sheer realism of the voice can be enough to convince even a sceptical individual that the crisis is real.
The police consistently advise the public to be wary of any unsolicited call that creates a sense of extreme urgency and involves a request for money.
Spotting the Digital Ghost in the Machine
While AI makes scams more sophisticated, there are still ways to spot the deception. For voice scams, security experts advise the public to hang up immediately, even if the voice sounds authentic.
The next crucial step is to call your loved one back on their known, trusted phone number to verify the situation. Establishing a secret “code word” or question with family members for use in genuine emergencies can also provide a powerful layer of security.
For hyper-personalised scam messages, the old advice still holds true: never click on unsolicited links or download attachments, no matter how convincing the message appears.
Always verify the information through official channels, such as by visiting a company’s official website or using their official app, rather than trusting the contact details provided in the message.
Strengthening Our Defences with the ACT Framework
To combat this rising tide of scams, the authorities continue to promote the national “ACT” framework. This simple guide provides clear and actionable steps for the public to take to protect themselves.
The first step, A, is to Add security features like the ScamShield app and enable two-factor authentication on all important accounts.
The second step, C, is to Check for signs of a scam and verify details with trusted sources before acting.
The final step, T, is to Tell the authorities and people around you about the scam. Reporting the incident to the police is crucial for investigation, and informing friends and family helps prevent them from falling for the same tactic.
Staying Ahead of the Evolving Threat
As technology continues to evolve, so too will the methods of those who seek to exploit it. While technology can be used to deceive, our greatest defence remains timeless human vigilance.
By staying informed, remaining sceptical, and always verifying before we act, Singaporeans can build a crucial line of defence against this insidious new wave of digital crime.
Disclaimer
The information contained herein is provided for general informational purposes only. While every reasonable effort has been made to ensure the accuracy of the information, inadvertent errors or omissions may occur. No representations or warranties, express or implied, are made regarding the accuracy, completeness, or suitability of the information provided. The authors expressly disclaim any and all liability arising from, or in connection with, any errors or omissions. Recipients are advised to seek independent legal counsel for advice pertaining to their individual circumstances.
